Due to a personal tragedy of losing Mom to pancreatic cancer I set out to create a symbol for all awareness causes. As a result I designed and trademarked the powerful and hopeful “Life” symbol since the “living of life” should be the real and true meaning of ALL awareness campaigns and causes. The power of the Life™ symbol is that it redirects the attention from a negative (cancer, leukemia, AIDS) to one of hope in reminding us to “DoLife Now!”.

All major cancer-related organizations are vying to bring attention to “their” cause but none celebrate the fact that we are in Life™ and sick-or-not we need to cherish every day to the fullest. We all know that pink stands for breast cancer and gold is for pediatric cancer, but we should celebrate the fact that todays 5 year blood cancer survival rate for children is 94% vs. 4% in 1962!

We only put our Life™ symbol on the best quality products available. We offer caps and KeepKool Bandannas, products that are usually associated with 'awareness events'. The caps are excellent quality and show off the Life™ symbol in 3-D embroidery on the front panel plus on some models the “Life” and “DoLIfe” logos are embroidered on the bill, back panel and/or closure strap. The caps are made overseas with American raw cotton. The Keep-Cool bandanas are also made with the same high quality fabrics plus I personally ship the gel crystals from a chemical factory in Ohio (no more 'sticky' feeling as with most hydrating bandanas). Other high quality awareness-relevant products will be added to the line soon.

Every awareness campaign, whether it be for breast cancer, pediatric cancer or AIDS, can greatly benefit from the positive impact that the Life™ symbol has on all who are exposed to it. Show your support for any one of the many causes with the new Life™.